Brands Are Also Mired in the Gaza Conflict

[Gunnar Larson]

Brands Are Also Mired in the Gaza Conflict
https://www.bloomberg.com/opinion/articles/2023-12-16/zara-ad-controversy-pro-palestinian-protest-presents-new-woes-for-brands


For much of its existence, the boycott, divestment and sanctions movement
in Israel has been dismissed as inconsequential. But the tenor of boycott
movements have reached a new pitch as consumers respond to the brutality of
the Gaza war and Israel’s actions as an occupying force. Starbucks Corp.,
McDonald’s Corp., KFC Corp., and, more recently, Inditex SA’s Zara have all
drawn scrutiny for how they do business in Israel or how they’ve responded
to a horrific conflict.
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